Scope shaped by the need
We do not start with a preset list of tools or channels. We establish the commercial question, then select the advisory, implementation and technology work it requires.
Strategy, data and implementation belong together.
Hornpiper is a GTM advisory, implementation and technology firm working with growing companies. We connect go-to-market, customer acquisition and revenue operations, and develop the technology the work requires.
Explore how we work
We Engineer Systems for Growth.
GTM advisory · Implementation · Technology
Where data science meets commercial implementation.
Data science and business intelligence are central to how Hornpiper works. When examining a commercial question, we consider the available data, what remains unknown and the decision the team needs to make.
Within one engagement, we consider how market and offer decisions reach customers, support sales and can be evaluated through data. We take on research, content, campaigns, web, CRM or product development according to the need. Together, we define the missing work while preserving the responsibilities of your team and existing partners.
What do we commit to in the work?
Clear decisions and ownership
Who will implement a recommendation, how it will be accepted and who will operate it afterwards are part of the engagement.
Claims with a clear basis
We distinguish observations, interpretations and outcome claims. Client information and measurable results are shared only after sources and publication permissions are verified.
Get to know Hornpiper through the work.
What do we take on?
Our work areas and scope boundaries for market and offer decisions, customer acquisition and revenue operations.
Explore our servicesWhat do we build?
Harvester, Kastelan and Luna gather data, carry out defined tasks and interpret findings. Explore the engineering behind these products.
Explore our technologyHow do we think?
Our writing on go-to-market, growth, data and technology, with sources, interpretations and application limits considered in context.
Read our insightsWhat could we improve together?
Let’s discuss your goals, your current situation and where we could work together.