Which growth tasks should be automated, and which decisions need people?
Elena Verna proposes building repeatable growth foundations into product infrastructure. Hornpiper asks a further question: which work can we automate, with which controls?
Demand and conversion
From being remembered to progressing a sale: content, campaigns, web experience and sales follow-up. Articles on creating demand, meeting existing interest and evaluating outcomes.
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Evaluate channels alongside your product, market and business model.
How can Brian Balfour’s Four Fits inform a channel investment? We distinguish the framework’s context from Hornpiper’s application advice.
If ads do not drive sales, what should you diagnose first?
When advertising does not produce the expected sales, assess audience, offer, sales follow-up and measurement records separately.