Which growth tasks should be automated, and which decisions need people?
Elena Verna proposes building repeatable growth foundations into product infrastructure. Hornpiper asks a further question: which work can we automate, with which controls?
Revenue systems
How do we collect, interpret and use revenue data in daily work? Articles on CRM, business intelligence, data science, team handoffs and controlled automation.
Latest articles
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Revenue architecture is an engineering problem, not a tool choice.
Winning by Design’s recurring-revenue approach includes the work that follows acquisition. We examine how to adapt this framework to different revenue models.
When does an AI-powered revenue system create real value?
Assess workflow, data readiness, human oversight, guardrails and measurement for AI-powered revenue operations.
When does CRM become a revenue system?
Explore how a CRM record connects to an accountable owner and a next decision through an illustrative proposal meeting example.